sustainable

A design week in NYC: friendlier cabs, greener gadgets, thick crusts, and disco balls

Having just returned from New York City, I wonder whether I find it so intense because that's just how it is or because I tend to overbook my schedule, trying to squeeze in an ambitious number of meetings, rushing back and forth between midtown and downtown. In almost every cab ride I took on this trip, I noticed that many cabs now have a touch screen infotainment system that lets you pay with a credit card, watch TV, or access local city info (including a GPS tracker). I like the credit card option and the GPS but had mixed … Read more

Closing the tech-waste loop

Last weekend I spoke at the first University of Texas at Austin Sustainable Business Summit. It was an interesting and stimulating event that brought together a diverse group of speakers and audience members to think about different aspects of environmental sustainability, social responsibility, and business. It was put on by the McCombs School of Business and largely organized by students, who did a great job.

One of the first panels had to do with computers, waste reduction, and energy usage. It had a bit of tension to it as one of the panelists was from Dell, and another was an … Read more

Wal-Mart outlines energy plan

By 2010, Wal-Mart and its suppliers are going to be a lot more energy efficient.

The retailing giant has set a goal of getting suppliers to increase the energy efficiency of its products by 25 percent in three years. For some suppliers, the standards are a little more stringent. By 2010, the company will only sell Energy Star-rated air conditioners. Flat panel TVs will have to be 30 percent more energy efficient than they are now.

"If we achieved our 25 percent goal just in the U.S. we would save enough electricity to power 3 million homes per … Read more

The Designers Accord: An industrywide coalition to promote sustainability

The topic of sustainable or green design is of increasing urgency to companies involved in product development. Last year, it reached a tipping point in public interest and concern over global climate change, fueled by massive media interest.

Companies that fail to address it risk legislative punishment, as well as negative brand and sales consequences. But green also provides a huge market opportunity: recent surveys have indicated that key customer segments are willing to pay more for greener products.

Lots of companies at this year's Consumer Electronics Show were touting green design and environmental thinking, though as my colleague … Read more

On a new site, letters to China from well-wishers and discontents

DearChina.org is a new site where people can cry out to the great Chinese "other" and ask it to be more sustainable. Its sentiment is admirable. "Not about criticism," according to the introductory blurb, "It's about recognizing the fact that China will play a major role in determining the possibility for a sustainable world."

The submissions, all 19 of which as I write are in English, are translated into Chinese and displayed side-to-side. Many are heart-felt and imbued with some sort of desperate positivity:

Dear China, Don't do it. Don't … Read more

The one thing (question) for a better world

In fin d'ann?e mood, saving the world is en vogue -- and asking the "one thing" question obviously, too.

Inspired by Leonardo DiCaprio's gloom and doom documentary "The 11th Hour," OnEarth magazine asked a panel of leading scientists and activists to "move beyond bleak diagnoses and offer concrete proposals for a sustainable future:"

"Which one thing would you do to save the world?"

You can view it on YouTube or read a transcript of the entire conversation here.

In a similar vein, but slightly modifying OnEarth's impetus (and … Read more

Rethinking consumption with 'The Story of Stuff'

Reading about Al Gore's Nobel Peace Prize this week while juggling holiday shopping gave me a severe case of cognitive dissonance about consumption. This feeling intensified today when the viral video The Story of Stuff arrived in my e-mail inbox.

The Story of Stuff illustrates the consumption chain and aims to reframe our conversation from unlimited production and consumption to sustainability and equity. The video is quite engaging, and I was impressed by its simplicity and effectiveness. No flashy graphics or sensational techniques, just simple line animation accompanying a 20-minute video lecture by sustainability expert Annie Leonard.

The story of this project is an interesting case study of viral video. Leonard has more than 20 years of experience studying factories and dumps around the world--giving her deep knowledge of sustainability issues, but not exactly a visible platform to launch a movement. Enter the video: according to Leonard's blog, The Story of Stuff has been viewed by more than 100,000 people since it was launched last week. … Read more

How green are green conferences?

It's easy to feel overwhelmed by the vast waste of materials at the gargantuan Consumer Electronics Show in Las Vegas. Mobile phones frozen into buffet ice sculptures just scratch the surface of the showcase of an industry that thrives on planned obsolescence.

Three years ago, I'd asked the planners of CES about its waste management, receiving befuddled looks in return. But then I stopped worrying and learned to love my free CES vinyl laptop bag, stuffed with plasticky swag that will outlast the bones of any great-grandchildren I may ever have.

Sure, there were e-waste recycling awards back … Read more

As eco-buzz grows, survey warns companies of green trap

America's consumers offer a warning to business leaders and marketers looking to ride the green wave: either back your eco-friendly words with socially responsible actions or risk a backlash.

The first major study to combine field observations with a national survey on purchasing behavior and social values has found increasingly conscious consumers who are demanding that companies be transparent about their practices and accountable for their impact on people and the planet.

According to the inaugural BBMG Conscious Consumer Report, nearly 9 in 10 Americans say that the words "conscious consumer" describe them well and that they … Read more