Three remodeled Sony Stores are popping up soon, in California, New York, and Texas.
Consumers can check out the transformed Sony retail experience on December 3 at the South Coast Plaza in Costa Mesa, Calif., the Houston Galleria in Texas, and the Roosevelt Field Mall in Garden City, N.Y.
When Sony quietly dropped the name SonyStyle this year, it was merely the beginning of a major shift in retail strategy for the consumer-electronics giant. Things shifted even further when Sony shut down more than a dozen of its retail stores in the U.S. amid a painful fiscal year. There was hope within the company that a new Sony store design would reinvigorate the consumer experience, which has fallen to the wayside as rival Apple continues to build a juggernaut retail phenomenon. … Read more