Getting ready for AMA's Hot Topic: Search Engine Marketing conference, which I'm chairing, next month has gotten me thinking about what truly constitutes a "hot topic." Online, folks' interests are fleeting. Remember "the good ol' days" when something was the hot topic for weeks or even months? Now, hot topics can come and pass before you even knew they were hot.
On the upside, the Web has made the tracking and monitoring of what's hot easier than ever before. Wondering what products are taking the world by storm? Can't have your morning … Read more
After the Always On conference program closed on Wednesday, I headed over to the Lunch 2.0 event (it started at 5 p.m., but who's counting?) at Facebook HQ. When I got there, the room was packed with Facebook employees and builders. (See the video for a peek at the crowd; yes, that's Scoble.) I thought it would be a good opportunity to get the skinny on good Facebook applications. Beyond the statistically popular applications, and the applications you see that your friends are using, I wanted to know what applications Facebook insiders use and like.
Here'… Read more