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D7 Demos: Immersion and Plastic Logic

CARLSBAD, Calif.--In between the big name CEOs speaking at D: All Things Digital, Kara Swisher and Walt Mossberg also have a few tech companies on stage to show their wares.

A short while ago, electronic book maker Plastic Logic showed off the user interface of its touch-screen reader, which is due out early next year. The interface seemed simple, although the page turns on the prototype seemed interminable.

The company wouldn't reveal pricing, but did say that the device will have both Wi-Fi and 3G wireless, though it did not specify the carrier. As for color screens, they said they have it working in their labs, but it won't be a next year kind of thing.

Currently, the CTO of force feedback specialist Immersion is showing a couple new technologies, including a prototype touchscreen keyboard. When a user presses a key on the soft keyboard they not only see and hear which key they have pressed but can feel it as well.

"It is a very natural experience," said Immersion CTO Cristophe Ramstein. "Sounds are not as profound as touch to give you this feel."

The second demo was what the company is calling "hapticons," essentially adding feel to an electronic message. He sent a love note to Mossberg, with his screen pulsing to a beating heart.… Read more

Plastiki: Message in a bottle raft

British adventurer and bank dynasty heir David de Rothschild plans to sail from San Francisco to Australia--in a boat made from discarded soft-drink bottles.

No sharp epoxy smells greet us on San Francisco's Pier 31 when we go to visit de Rothschild on a sunny weekday afternoon. Instead, popping sounds from bottles being re-inflated echo like a huge popcorn machine in the northern end of a hangar. This is where the strange vessel, called "Plastiki," is being built.

In part of this hangar the size of a football field, 12,000 recycled bottles donated by the Waste Management company are being washed, cleaned, and pressurized for their new role--acting as flotation devices in the two pontoons of the 60-foot high-tech catamaran.

"If we really want to move from Planet 1.0 to Planet 2.0, we need to really start taking action and stop just talking," de Rothschild says as he arrives at the construction site.

The tall, bearded 30-year-old--a charismatic scion of the British Rothschild bank dynasty and the youngest British person to ever reach both the North and South poles--demands attention as he circles the busy site.

He runs the Adventure Ecology educational organization and is the mastermind behind the Plastiki project, which, among other things, aims to change people's perception of garbage. Today, most plastic bottles in the U.S. are not recycled, according to environmental organizations, and instead end up in the world's landfills and oceans.

"Thirty-nine billion plastic bottles are consumed in the U.S. every year," de Rothschild says. "Only 20 percent are recycled. Imagine what that is in terms of resources."

The lofty goal of a voyage to Australia has spurred a number of inventions. The skeletal hull, decks, and cabin of the boat, for example, are made of composite Polyethylene Terephthalate (PET) plastic panels consisting of layers of self-reinforcing PET skins, a woven fabric made of reused plastic.

"What we have been exploring with is biocomposites, bioglues, biopolymers," de Rothschild says, "things that are not just going to be positive for this project, but have ongoing implications." … Read more

Plastic Logic: Even the delivery date is flexible

Last September, I wrote a piece about a new e-book reader under development at Plastic Logic (see "E-books: The flexible future").

At the time, the company was hoping to ship its still unnamed e-book reader in the first half of this year. I was really looking forward to it, since it provides a unique combination of two valuable features: a big screen and enough flexibility to tolerate a little bit of bending. (I worry about my Kindle getting crunched in my briefcase.)

Monday night, I was watching the local news from KGO-TV in San Francisco, and caught a … Read more

Kindle rival Plastic Logic signs up content partners

It's a day for e-reader news. Along with Amazon.com's Kindle 2 announcement, competitor Plastic Logic revealed the first partners to distribute content on its eReader when the device becomes commercially available sometime in 2010.

The partners include Ingram Digital, LibreDigital, and Zinio, which has more than 1,000 digital magazine titles currently in its stable. USA Today and the Financial Times have also signed on.

The eReader--which is designed to store dozens or hundreds of business documents on a very thin digital reader--is about the size of an 8.5 inch by 11 inch pad of paper and weighs less than most print magazines, according to Plastic Logic.

As the name of the company might suggest, it's made with plastic, not glass, meaning that it is designed to be strong and to be able to stand up to being hit with objects or, presumably, even dropped. Furthermore, the eReader is an open platform that allows content creators to offer their digital content in their own way.… Read more

E-book expansion stalled by price

In the story of e-book readers, we're still in the first chapter.

On Monday morning Amazon unveiled its widely anticipated Kindle 2 device at a high-profile event in New York City. The updated, thinner e-book reader included some obvious cosmetic changes from its original Kindle as well as other more evolutionary tweaks. On the same day in the same city, another e-book reader maker, Plastic Logic, looked to stake out territory as the mobile device to read newspapers. Plastic Logic doesn't have a device on the market yet--not until next year--but already it's cementing relationships with newspapers … Read more

Podcast: Plastic Logic's answer to the Kindle

As Amazon.com proved with its popular Kindle, consumers are interested in reading books on handheld devices. Plastic Logic has developed its own reading device, which is thinner and more durable than the Kindle and is aimed mostly for reading business documents. Joe Eschbach, Plastic Logic's vice president of marketing, explains in this interview.

Listen now: Download this podcast

See our complete news coverage from CES here

Kindle: Great gift for Washington's Birthday?

As reported by The Wall Street Journal this week, Amazon.com's e-book reader, the Kindle, is out of stock.

The Journal credits Oprah Winfrey, who recommended the Kindle on her show in October.

I saw this effect myself in the page views for old blog posts here--the daily view count for some of my old Kindle posts, especially my comparison of the Kindle with Sony's Reader, spiked the very next day, and it remains higher today than it was before that show aired.

Amazon's Web site reports delivery delays of 11 weeks to 13 weeks, which means … Read more

Machine converts plastic waste to armored panels

A Welsh company has an answer for your battlefield waste disposal problems--a machine that turns mixed plastic trash into bullet- and fireproof armored panels.

Protomax Plastics, an engineering company based in Swansea, Wales, U.K., said its new P2 machine uses junk like discarded plastic bags and old milk crates to build everything from surfboards and kayaks to lightweight Kevlar protected panels.

"This technology has a wide range of applications, from construction of modular housing to materials for the automotive, security, and defense sectors," said Nick Stillwell, managing director of Protomax. "The panels can be produced on-site … Read more

My Kindle is dead: Long live my Kindle

Amazon.com really knows how to treat its customers.

Although I've read a few dozen books on my Kindle by now, my use of it is erratic. I use it heavily for days or weeks at a time, then set it aside for a while to address the stack of paper books by my nightstand. (When Montalvo Systems shut down, I had two 2.5-foot stacks of unread books. After a long summer of unemployment, the unread stack is down to a mere five titles.)

Last Tuesday, I found an e-book I wanted to read, so I got out the Kindle and saw it was dead. (The battery lasts only a few days even if I'm not using it, which really isn't good enough.) I charged it overnight and moved the book onto the Kindle on Wednesday. Later that day when I wanted to read the book, I found the Kindle was out of juice already.

I charged it overnight again (with the radio off in case it was having some kind of issue), forgot about it Thursday and remembered it this morning. But it was dead again. I started it charging again before going out to a lunch interview. When I returned, I turned the unit on and just sort of kept an eye on it, pressing buttons occasionally to keep it mostly awake while doing some other work on my computer.

The battery ran down in less than two hours.

Read more

E-books: The flexible future

Interesting news from the DemoFall conference held this week in San Diego:

Plastic Logic--a company founded to commercialize electronics built on flexible plastic substrates--demonstrated a prototype e-book reader (not yet named) and announced that it plans to ship this product in the first half of next year. You can read the press release for yourself.

This particular gizmo is very attractive. It uses a large, flexible electronic paper display based on technology from E Ink (the same company that makes the displays for Amazon.com's Kindle and Sony's Reader), but the device overall is remarkably thin and light.

And the whole thing is somewhat flexible, so it won't break if it gets slightly bent in a backpack or briefcase. Flexible doesn't mean invulnerable, but it's a lot better than the brittle glass displays of existing e-book readers.

Check out this video from DEMOfall, in which Plastic Logic CEO Richard Archuleta demonstrates the prototype. I see some minor problems in the prototype's display--some dead lines and odd drawing glitches--but nothing that should interfere with the scheduled launch.

More importantly, even as a prototype, the display's contrast ratio seems to be better than that of the Kindle or Reader, mostly by virtue of the white being whiter--I'd have to make a direct comparison to be sure, though. I also see all of the critical features I want in an e-book reader: good display resolution… Read more