Mobile advertising company Quattro Wireless confirmed Tuesday that it's been acquired by Apple, in a blog post by Quattro CEO Andy Miller, who's identifying himself now as Apple vice president of mobile advertising.
A price wasn't named, but AllThingsD reported that it's $275 million when it broke the news on Monday.
The announcement comes as Apple increasingly finds itself going head-to-head with Google in new developments in the mobile market. In November, Google announced its $750 million acquisition of AdMob, a Quattro competitor. Government regulatory bodies, however, may slow down that purchase.