Microsoft has acquired Israeli ad-targeting start-up YaData.
The price tag is somewhere between $20 million and $30 million, Israeli business daily Globes reported.
The acquisition, announced Wednesday, comes as Microsoft pursues its vastly larger acquisition target, Yahoo.
Microsoft said the YaData team will be folded into the software giant's existing research and development center in Herzliya, Israel, and will operate as part of its ad unit. YaData focuses on so-called behavioral targeting, which serves up advertising based on what users are doing at their computer.
"The purchase of YaData brings the Israeli R&D center into the … Read more