PARIS -- Google+ advertising has arrived -- but not on the Google+ social network.
The ads, called +Posts, use Google+ technology, with the ability to combine video and imagery with the Google+ commenting system. But they're delivered through Google's display ad network, not on the Google+ pages themselves.
"It's a new means of engaging users over the Google display network," Google+ leader Bradley Horowitz said at the LeWeb show here, promoting the new ad technology that debuted Tuesday. "It allows for much richer engagement as opposed to just a display ad or traffic-generation ad.&… Read more