'Mobile Thursday' takes on Black Friday, Cyber Monday
This year, some retailers are so impatient to open their doors for Black Friday that they're calling in employees to kick off the sales bonanza as early as 8 p.m. on Thanksgiving Day. But why wait even that long? In fact, why even get off the couch when that tablet resting on your turkey and pie-filled belly has access to both your wallet and a whole universe of deals?
Digital ad agency Digitas told its hometown paper the Boston Globe this week that its recently commissioned survey (conducted by Harris Interactive) of consumers found that 28 percent plan to shop via a mobile device this Thursday. … Read more