My guess is that anyone reading this blog probably also watched the big game last night (congratulations to the Saints and perhaps more importantly, to the city of New Orleans--you deserve it). During the second half of the game, a 60 second commercial came on with the soundtrack "The Green Police" (a take on "The Dream Police" by Cheap Trick in case you couldn't tell) that ended with what appears to be a green police approved vehicle moving on down the road. Well, the commercial was for the 2010 Audi A3 TDI clean diesel hybrid … Read more
Motorola will join the parade of companies paying through the nose for airtime during Super Bowl XLIV on February 7. Moto said Tuesday that it will show an ad during the game's third quarter that will feature a new MotoBlur handset.
And if that wasn't cagey enough, the company said that the commercial will feature "a well-known celebrity that you might be interested in seeing." By our measure, that could be anyone from Meryl Streep to Lady Gaga.
Things are certainly winding down here at the CNET New York offices as The 404 finishes up its last two live episodes for the year. In the studio with us today is Natali Del Conte along with her CBS producer Will--so it sounds like the show is about to get some Early Show love on Friday morning!
Today's show starts off on an unsettling note as we talk about word of U.S. drones being hacked in the skies of Iraq. Apparently, all that was needed was a cheap $26 program that allowed insurgents access to our unmanned aircrafts--how comforting!
Bonehead military security issues aside, it's about time the FCC addresses the all-too-common issue of blaring TV commercials. How many times have you blown an eardrum after an ad comes on that's 35 times louder than the program you were watching?
In our unintentional effort to destroy the green movement, we uncover the ridiculous side effect some new LED traffic lights are having involving their inability to melt snow. It's actually causing accidents, so maybe good-old-fashioned energy-sucking, heat-producing traffic lights were the way to go.
There's more 404 fun in today's show: Y2K memories, "Iron Man 2" talk, and the year's best YouTube videos!EPISODE 489 Subscribe in iTunes audio | Suscribe to iTunes (video) | Subscribe in RSS Audio | Subscribe in RSS Video… Read more
The always-impressive Boy Genius Report has gotten its hands on a copy of Verizon and Google's newest commercial for the Droid. The commercial's called Stealth, and it's rather amazing, even though it doesn't tell us much about the Motorola handset that's set to drop Friday.
Mysterious and well-shot, the commercial should start running on TV this week, according to BGR. We're guessing you'll see it first during Tuesday night's premiere of "V" on ABC, or maybe during the World Series. With something this high budget you'd expect Verizon to … Read more
The availability of instant digital downloads from services like iTunes, Amazon, or Netflix has made it convenient for me watch TV shows on my time, without the commercials. Isn't it obvious? I choose when to watch a show and I save about 15 minutes worth of useless advertising.
Similarly, one might use a DVR to record shows and watch them at a later time, with the liberty of fast-forwarding through ads. Although there are those who don't mind commercials, most would probably skip them. So it's not surprising that TiVo reported "nearly all of the television … Read more
Spanish automaker Seat's advertisement, entitled "Oh, Brother," gives the most roundabout--and the most bizarre--explanation for why for its Seat Altea XL is a good family car. Check it out below.
Wasn't that just the creepiest thing you've seen all day?
Dynamic range compression isn't new, it's been used by recording, mixing, and mastering engineers for many decades. A little bit of compression is fine, but over-compression can sound downright ugly. Most of today's music, whether it's on LP, CD, the radio or iTunes is over-compressed. Most remastered CDs are over-compressed.
Before we go any further, I'm not referring to the lossy compression used in MP3s, or lossless compression used in Apple Lossless. They've got their own set of problems, but dynamic range compression is a very different predicament.
To the casual listener compression can sound "good," mostly because it makes the music seem louder and punchier, and once music's natural soft-loud dynamic shifts are squashed flat music is easier to hear in noisy environments like cars or over iPods. Compression reduces the need to adjust playback volume--because it's always nearly the same volume--loud.
Engineers worry that if they don't compress their recordings the music would seem too soft and low. That is, if a music listener went from really loud, compressed music to quieter, uncompressed music they probably wouldn't like uncompressed music--unless they turned it up! That way they would hear the music's natural soft-loud dynamics.
Unfortunately, that's not an acceptable scenario to most engineers or record labels. They're addicted to over-compression, it's a hard habit to break.
But the unnatural onslaught of compressed sound obliterates musical nuance, delicacy and emotional power. Compression's loud-all-the-time nature sucks the life out of music.
Here's a great video that demonstrates the evils of compression.… Read more
We often fret over our own gas mileage and that of our neighbors' cars, but how often do we stop to think about the commercial trucking industry's impact on the environment?
FedEx Express announced in November 2008 a plan to purchase vehicles that combine Azure Dynamics' hybrid system with a Ford gasoline engine and chassis. The company now claims to be one of the first to use gasoline hybrid-electric delivery trucks for commercial use.
Peterbilt began offering four hybrid models of commercial trucks in 2008.
UPS has begun using hybrid trucks containing Eaton's energy-saving Series Hybrid Hydraulic System … Read more
I have a couple of friends who absolutely adore their Kindles. And while they admit that a year ago they could not conceive of owning one, now that they do, they can't imagine going back "to your primitive 'books' as you call them" said one of my friends. I'm pretty sure he was joking.
Anyway, the following Kindle parody kinda sums up my personal feeling about the Kindle DX. In the video, Amazon introduces the "Kindle 9XXXD" and hilarity ensues. 'Cause it's big ladies and gentlemen...Anyway, I thought it was funny.
We've already seen Palm and Apple clash when it comes to print advertisements, but now details of what could be the first Pre TV advertisement have leaked. Photographer and film maker Jaime Gonzalez had been tweeting (of which has mysteriously disappeared) about his part in filming the commercial in Los Angeles, and even uploaded a photo of the massive Facebook set involved.
The tweet came from Mr. Gonzalez yesterday evening while at the Warner Bros. film studio, saying the following:Back at Warner Bros! Palm Pre in the house...It's the iPhone for chicks! LOL Okay, being a &… Read more