When it comes to software media players, computer users understandably follow what I'll call the "path of least resistance" rule of life: they use what's available on their computer out of the box. If you're a Windows user, that means Windows Media Player. Mac users have iTunes. Once Windows users take the step of adding their iPod (if that's their chosen player) into the fray, they will likely download iTunes to make it easy. But what if you don't like iTunes or Windows Media Player?
Before companies tied their portable players to their … Read more