What keeps Xbox 360 gamers engaged? It's the media more than the hardware, a new report indicates.
According a Los Angeles Times interview with Xbox marketing and strategy chief Yusuf Mehdi, the typical household spends 84 hours each month using Xbox Live to play games and access content. Over half of that time, according to the Times, is spent watching videos and playing music.
"What we're seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment," Mehdi told the Times.
Microsoft has … Read more