Yelp's stated goal is to connect people with local businesses, but persistent concerns over the reliability of its user reviews have prompted the company to take steps to make them more transparent.
Yelp announced two major changes to its reviews in its official blog on Monday. First, the company will now let anyone see reviews that were previously hidden by its automated filter. Second, Yelp is getting rid of the "Favorite Review" option that it sold to advertisers. Both features have been the object of criticism in regards to the legitimacy of its user reviews.
The company … Read more