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Secrets LinkedIn can tell you about your customers

One of the frustrating things about an open-source business is you don't generally know who is using your software. The paid customers you know, of course, but generally this represents a small fraction of the total user base.

In Alfresco's case, roughly 30,000 people download our software each month. Of those, maybe 4,000 to 6,000 register for documentation or give us their contact information in some other way.

Larry Augustin gave an excellent presentation [PDF] on this recently at OSBC. He talked about how to engineer a product to maximize conversions from downloads to dollars.

Today I found a new way. LinkedIn. What do I mean? And is this only something for open-source vendors?… Read more

Facebook ignores OpenSocial, embraces Windows Live Contacts API

Now that Yahoo has finally and officially signed on to the OpenSocial API bandwagon (see Techmeme), the company that Microsoft might buy has joined with MySpace.com and Google to create the OpenSocial Foundation. Facebook is still missing in action, considering whether joining the OpenSocial Foundation is in the best interests of its membership--or its own platform.

OpenSocial provides a useful piece of functionality, solving a developer problem by allowing applications developed with the APIs to run on different services without modification--write once, play many. A photo-sharing application could tap into the social graphs of Orkut, Bebo, MySpace, Ning, or … Read more

LinkedIn starts living up to its name

I'm one of the 20 million-plus members of LinkedIn but would be flummoxed for a good answer if you asked me why. The truth is that if I didn't need to keep tabs on what's new and groovy in the tech world, I very much doubt I'd bother.

Why? It's as captivating as a sack of russet potatoes.

The site just doesn't inspire or engage and I have no reason to visit other than to answer requests - usually from perfect strangers--to become "linked in." But reading about the rollout of the … Read more

LinkedIn's business directory goes live

Professional networking site LinkedIn has launched the beta version of its business directory, called LinkedIn Company Profiles, with data provided by BusinessWeek and Capital IQ supplementing LinkedIn's member information. Over 150,000 companies and organizations are indexed in the directory, working it into a Hoovers-esque database that ties into LinkedIn's social features.

A LinkedIn Company Profiles page includes a number of basic statistics pulled from BusinessWeek's database, such as company size and history. But for the most part, the rest of the business' page consists of information from employees of that company who have LinkedIn profiles, like … Read more

10 links to shorten your links

Link or URL shortening services are nothing new--TinyURL, for example, has been around since January 2002, when site creator Kevin Gilbertson wanted to link directly to newsgroup postings with really long addresses. Indeed, that's the true impetus behind these services; taking really long and unwieldy Web links (to an Amazon or eBay item, for example), and shrinking them down to a more reasonable size. Simply copy and paste the offending URL into the field, hit enter, and voila, you'll get a much shorter link. These shorter links can then be shared via IM or e-mail without the … Read more

Quick header response to check a list of domains

At Netconcepts, we often work with clients who have portfolios of domains. Some of these may be domains from other businesses or sites that have been acquired that are no longer active, while others are typo and brand protection names, and still others may be used for marketing purposes. These portfolios can range from a handful to hundreds or even thousands.

When kicking off work with a new client, one of the things we look at is their portfolio to see which domains are in use, what other sites they have, and which domains are parked or have redirects in … Read more

Photos: Lincoln MKS

Although we saw the Lincoln MKS at its debut at the 2007 Los Angeles auto show, and again at the 2008 Detroit show, we got our first chance to get up close and personal with the navigation system during the 2008 New York auto show. Lincoln's new, big luxury cruiser not only includes Ford Sync, the system that lets you voice command your phone and MP3 player, it also has Sirius Travel Link, which gives useful information such as traffic, gas prices, weather, and movie listings.

Click here for photos of the Lincoln MKS.

Click here for more 2008 New York auto show coverage.Read more

A device that adds hyperlinks to paper text

If this isn't an argument to ditch paper and read exclusively online, we don't know what is. The Korean-made "Dixau" is a gadget that scans text and then displays it on a computer screen, adding supplemental information provided by Google searches, Wikipedia references, and any dictionary of choice. But if the only reason for using it is to get the definition of unfamiliar words, this is a depressing example of both laziness and illiteracy. It's not clear if the device works in English or other languages, according to Dvice, but it would make more sense … Read more

LinkedIn: Your SEO card file

It's interesting how aspects of our lives come into play. Prior to joining this Web revolution, or evolution, depending on your point of view, I worked in the world of consumer packaged goods. I developed and managed some of the office products that most of you probably use everyday. I became fairly familiar with even more products that I didn't manage, but was naturally exposed to. One of these was the Rolodex brand card file products after that parent company was acquired.

Even though I didn't manage the product line, there was always something intriguing about the … Read more

Make those function keys work for you

While few keyboards have reached the high level of customization or the exorbitant price of the Optimus Maximus, not to be confused with Optimus Prime or Fortress Maximus, KeyboardLink is a great little open-source tool for turning your standard Windows keyboard into not just a program launcher, but also a program controller.

Compatible with Windows 2000, XP, 2003 Server, and Vista, and using a scant 3MB when in use, KeyboardLink gives you the power to set nearly any hot key combination for launching programs and controlling your media player.

To get started, once you've installed it, you need to … Read more