Execs at MTV Networks say the best way to distribute media over the Web is to "go an inch wide but a mile deep."
Instead of one central Web destination, Viacom-owned MTV Networks is building hundreds of sites around its content. An example of that strategy can be found at Logo, the unit that serves the gay and lesbian community.
Logo launched a new video hub on Wednesday that Lisa Sherman, Logo's general manager, said will feature 3,000 ad-supported clips and be the largest central library of videos for the gay and lesbian audience.
"This … Read more