Smartphones accounted for 59 percent of the handsets sold to U.S. consumers in the third quarter of 2011, according to The NPD Group's Mobile Phone Track.
As the phones' penetration has grown, consumers have been more likely to find themselves with an ever more versatile tool in their pockets. These capabilities have certainly contributed to the decline in once hot-selling categories, such as MP3 players, digital cameras, and portable navigation products. These companies, in turn, have sought to differentiate themselves with, for example, larger screens on car navigation products and better image quality and longer zooms on digital cameras.
Smartphones are relatively cheap because of carrier subsidization; they are almost always with us because of the desire to be available for phone calls. However, are consumers settling for a second-hand experience in leaving their specialized gadgets behind? According to recent research from NPD Connected Intelligence, most consumers would say they are not. … Read more