Click fraud is the search industry's dirty little secret--one that Google and Yahoo like to keep mum about. But a company that tracks the rates at which people, or bots, fraudulently click on paid search links just got a financial boost to work a little harder on its beat.
Austin, Texas-based Click Forensics said Tuesday that it raised $10 million in a second round of funding led by Sierra Ventures, which was joined by early investors Austin Ventures and Shasta Ventures. Sierra's managing director, Steven Williams, will join its board of directors.
The company plans to use … Read more