Microsoft's Stay-At-Home Server campaign deserves a time-out
Q: How many feminists does it take to change a lightbulb?
A: That's not funny.
OK, getting that out of the way, let me tell you about the greatest marketing campaign since "The Wow Starts Now."
You see, Microsoft, known for its riotous sense of humor, thought it would try its hand of parody, creating a Colbert-like investigative report about whether servers belong in the office or in the home to promote the Windows Home Server. There's a whole series of larger than life posters here at the Consumer Electronics Show.
The problem is, the attempted parody ultimately reinforces all the stereotypes about moms, domesticity, and the so-called "Mommy Wars" that writers and activists are working really hard to erase.… Read more