BARCELONA, Spain--Sony Mobile Communications has a new strategy. Instead of announcing one killer phone at this year's Mobile World Congress, it's announcing a suite of devices that it hopes will attract a wider audience of consumers, particularly those at the low end.
Will the strategy work? It's hard to say. There's a lot of competition out there that will make it hard. Still, with full ownership from its former parent company Sony, executives say they're ready to spend big on making Sony's mobile phones a household brand.
Sony Ericsson (Sony Mobile's former name … Read more