Video is the next big thing on the Web, and more and more organizations are embracing it as the way to provide an equal experience for Web surfers who don't necessarily have the time to watch television during the day.
But for all the video services, and there are many, Hulu easily stands above the rest and provides us with the best programming and experience. Call me a cynic, but watching the junk on YouTube or the ridiculous garbage on Funny or Die just doesn't do it for me. Instead, I prefer to enjoy professional programming in a way that has never been allowed before.
But the beauty of Hulu goes far beyond programming. Hulu is real proof that the entertainment industry is slowly coming around to the idea of embracing the Web and not being afraid of it, and proves a point I've been making all along: most people are honest and are more than willing to do the right thing to enjoy their favorite shows.
Hulu is the first example of how to overcome the debilitating crossroads that we're now standing in and has shown with each passing day that where there's great programming and a free service, people will flock.