When Hulu launched a couple of weeks ago, one of their big promises was to give users choice about how they want their advertising. While this was not available immediately on launch, Hulu is rolling out this capability now on certain content.
Giving users a choice in how they view ads makes for a really great experience. Many people come from the philosophy that ads spliced into a movie ruin the flow, so they would rather watch the pre-roll trailer. Others don't mind the break that the short advertisements provide when scattered throughout the movie. I personally really like … Read more