In a recent interview with Videogamer.com, Sony managing director Ray Maguire told the publication that although the company is feeling pressure to reduce prices, it shouldn't be forgotten that Sony "has a business to run" and needs to "do the right thing" for its shareholders.
Maguire is obviously right on both fronts and makes two points that should be enough to make pundits and consumers satisfied. But then again, Maguire's comments smack of desperation and are a ludicrous departure from the gravity of the situation his company finds itself in.
I think consumers realize that Sony execs have a business to run and they need to do the right thing to ensure the company can stay profitable, but doesn't Maguire and the rest of the execs at Sony realize that doing the right thing isn't always keeping the price on the PlayStation 3 so high? Or doesn't Maguire and the rest realize that in order to do the right thing for its shareholders, Sony has a responsibility to be far more competitive and attempt to take control of the video game industry again?
Most consumers realize that's what needs to be done and I'm willing to bet that shareholders realize that too. Sony's responsibility as a public company isn't to "do the right thing." Sony's responsibility as a public company is to maximize shareholder value and a part of that requires the company to make the right decisions. So far, Sony hasn't made the right decisions with the PlayStation 3.… Read more