Flexible pricing coming to Ticketmaster?
Prices for airline tickets are one of life's great mysteries. A travel agent tried to explain it to me once, and without getting too detailed, it's a combination of segmentation, demand-based pricing, and ensuring that seats are filled. Segmentation's the reason why last-minute tickets cost so much--most vacationers plan far in advance, and business travelers are much more likely to accept high prices. Demand-based pricing is why it's way more expensive to take the same trip over Thanksgiving than over the second weekend in November, and why prices can fluctuate from moment to moment--as one "… Read more