Facebook opens floodgates for mobile ads in your News Feed
Facebook is upping its efforts to make money on mobile.
In early August, the company rolled out its first mobile ad units that aren't tied to a user's social connections. These ads, which Facebook called a test at the time, let an undisclosed number of third-party developers buy ads in mobile New Feeds as a way to help them drive more people to their apps. Tapping on the ad would take you to the Android or iOS App Store purchase page.
Now Facebook is opening its mobile app install ads to all developers, which should help spread apps … Read more