engineers

Customizable search for your Web site visitors

These days, there are several ways to get a customized or internal search engine free of charge. Google's Custom Search Engine (CSE) and Yahoo's Search Builder lead the way, and their products are fairly easy to implement. After the Big Two, there are several services trying to make their mark, but one that that stands out is the Swicki from Eurekster.

A Swicki is a combination search portal and widget that can be customized on any topic or topics either within a Web site, group of Web sites, or the Web at large. The end product is a … Read more

Writing for the Machine: Hysteria among journalists

Last year, The New York Times published an article called "This Boring Headline Is Written for Google," which focused on the effect search engines are having on journalistic writing. The primary focus was on the negative impact of "writing for machines" and the corresponding loss of creativity such an endeavor entails.

What always amazes me is the fear and anger that many writers express about writing with search engines in mind. Just in using the phrase "writing for machines" they create among themselves a rather Orwellian hysteria, but it is only just that: hysterics. … Read more

Infantry to lead the way with a new PDA

A collaboration between military R&D and industrial designers is bringing state-of-the-art PDA technology to Joe Snuffy out on the battlefield.

The Soldier Flex PDA (SFPDA) introduced by Inhand Electronics features flexible display technology with input from industrial design firm Artisent, display technology firm E-Ink and the U.S. Army Flexible Display Center at Arizona State University.

The PDA offers InHand's PXA270-based Fingertip4 CPU board, along with Ethernet, USB, Bluetooth and keypad interfaces all in a "ruggedized" glass-free package that weighs less than a pound. Best of all, the unique low-power characteristics of electronic paper displays … Read more

Sproose looks to goose the search biz

You old-timers once traversed the Internet using search engines like Alta Vista or Inktomi. Then came Google and it was point, set, match. But one constant in the history of this business is that that no front-runner has a guaranteed lock.

So it's been fun watching the emergence of a burgeoning class of start-ups including the likes of Spock, Wink and (coming next month), Powerset. On Wednesday, the final version of Sproose goes live.

This search engine adopts a slightly different tack, borrowing on the social-networking model to display its rankings. Call it a spin-off of the wisdom of … Read more

Run multiwidget desktops with Amnesty Hypercube

Amnesty Hypercube is a small application for Windows XP, Vista, and Mac OS X that will help you pull bits of Web content to use as widgets. These widgets can be brought up or dismissed ad hoc, or added to your desktop as a permanent fixture. Besides its cool name (second only to flux capacitor), the service is not so different from many existing widget platforms, like Yahoo Widgets, OS X's Dashboard, or the Windows Vista sidebar. Yet the company is taking a slightly different approach, one a little closer to Yourminis, which uses Adobe Integrated Runtime to run widgets on your desktop.… Read more

Sweaty rocket arm proves faster, curls more

Scientists at Vanderbilt University have adapted a miniaturized rocket motor from space to power a stronger, faster prosthetic arm here on Earth.

Actually, the power is generated by what amounts to an advanced steam engine. It contains hydrogen peroxide and a catalyst that causes it to burn at 450 fahrenheit, producing steam. NASA uses the same principle to scoot the space shuttle around in orbit.

It's "roughly the size of a pencil" and provides enough energy to operate the prosthetic for up to 18 hours. The prototype arm also weighs less because the motor eliminates the need … Read more

Google deems cost-per-action as the 'Holy Grail'

SAN JOSE, Calif.--On the morning of day three here at Search Engine Strategies ("SES") San Jose, Marissa Mayer, Google's vice president of search product and user experience, gave her keynote presentation. She said a lot of interesting things, but of particular note to me was that she deemed cost-per-action (CPA) "the Holy Grail."

According to Marissa, Google is making moves towards cost-per-action as a more ideal auction-based pricing model, but she also pointed out that it's a long way away.

Cost-per-action may be a new term for some readers, so I'll review … Read more

Yahoo Is The Fastest - In The Slots At Least

As part of this week's Search Engine Strategies - San Jose convention, I was invited to a private party with fifty or so of top folks in the SEO world. The event was called the "Vintage Tub and Bath Event" and took place at the beautiful Japanese gardens and restaurant in Saratoga, Hakone. Attendees included representatives of Yahoo, Live Search (MSN), and, of course, Google.

One of the top entertainments of the evening was slot-car racing. There were many races, and they were open to anyone at the party. But then the smackdown came: a race between … Read more

Why open source search engines don't have a chance

If you've been following the tale behind Wikia, you would know that Wikipedia co-founder Jimmy Wales has something up his sleeve that he believes will revolutionize the way we all search the web.

According to the company, Wikia has four main components: the indexing of the Web, developing a search engine application, an algorithm, and using people to help filter sites and rank results.

And while the first three are pretty standard, it's the fourth component that has me shaking my head. One of the highest costs associated with starting a search engine is buying enough servers and … Read more