engineers

Link building is one of those challenging subjects that carries a lot of technical undertones. It's a subject that often requires some explanation, depending on the audience, as to why it is so important to begin with.

The importance of building links to a site is something that SEO (search engine optimization) practitioners understand all too well. It's not just a quantity thing, but a qualitative measure. Links aren't just a conduit for traffic; they serve as an important signal to search engines. Of course, it is the significance and understanding of this signaling that often steers … Read more

The Mazda RX-8 is one of the most distinctive sports cars on the road thanks to its unique rotary engine and its aggressive, comic-book styling. Its interior tech leaves plenty to be desired, but for sheer mid-market driving pleasure, the high-revving, four-door coupe is hard to beat. This week Mazda announced that it will be unveiling an update of the RX-8 to next month's Detroit auto show. Until then, you can check out our review of the 2008 model right here.

Carnegie Mellon University will upgrade its 6.5-ton robot mobile, the "Crusher," by adding advanced suspension and hybrid-electric innards as part of a $14.4 million Army grant meant to push the envelope for unmanned ground vehicles.

The project, a result of more than two decades of robotics research by the university's National Robotics Engineering Center (NREC), will demonstrate how advanced vehicle and navigation technology can solve transportation challenges like those encountered by supply convoys in Iraq, according to the university (PDF).

Onboard sensors and a program called PerceptOR allow the vehicle to perceive and autonomously navigate … Read more

Seeing how it is nearly Thanksgiving here in the States, what better time to take a look at the SEO industry and give a little thought for some of the things that I give thanks for.

Search Engines

First and foremost would have to be search engines themselves, since without them, SEO would not be as important as it is. This isn't to say that SEO's value is only tied to the existence of search engines. SEO has really become much more encompassing than the acronym it is as SEO continues to evolve more as an extension of traditional marketing.

Ability to Rank

While every client and site owner feels challenged when it comes to ranking...… Read more

And here we thought the 727 jet limo was insane. The vehicle pictured here might seem like an ordinary fire engine at first look--until it's turned around. From that angle, it's a work of insanity.

Not only is it modded with a turbine engine, but it's one from a Russian MiG fighter jet--making it "the largest turbine motor in a land vehicle anywhere in the world," according to LifeOnTop. The size alone would seem to lend credence to that claim, at 27 feet long and 5.5 feet in diameter.

If they add one of … Read more

Ticked off that the United States gave the Dalai Lama the prestigious Congressional Gold Medal this week, China may be taking out its aggression by "hijacking" American search engines.

Over at Search Engine Land, Danny Sullivan reports that numerous users trying to access Google, Yahoo, or Microsoft search engines from within China or using Chinese Internet service providers are being redirected to Chinese-owned search engine Baidu.

Sullivan says it's not exactly clear how that process is working, but he cites a news report from 2002 that indicates this sort of thing has happened in China before. At … Read more

These days, there are several ways to get a customized or internal search engine free of charge. Google's Custom Search Engine (CSE) and Yahoo's Search Builder lead the way, and their products are fairly easy to implement. After the Big Two, there are several services trying to make their mark, but one that that stands out is the Swicki from Eurekster.

A Swicki is a combination search portal and widget that can be customized on any topic or topics either within a Web site, group of Web sites, or the Web at large. The end product is a … Read more

Last year, The New York Times published an article called "This Boring Headline Is Written for Google," which focused on the effect search engines are having on journalistic writing. The primary focus was on the negative impact of "writing for machines" and the corresponding loss of creativity such an endeavor entails.

What always amazes me is the fear and anger that many writers express about writing with search engines in mind. Just in using the phrase "writing for machines" they create among themselves a rather Orwellian hysteria, but it is only just that: hysterics. … Read more

A collaboration between military R&D and industrial designers is bringing state-of-the-art PDA technology to Joe Snuffy out on the battlefield.

The Soldier Flex PDA (SFPDA) introduced by Inhand Electronics features flexible display technology with input from industrial design firm Artisent, display technology firm E-Ink and the U.S. Army Flexible Display Center at Arizona State University.

The PDA offers InHand's PXA270-based Fingertip4 CPU board, along with Ethernet, USB, Bluetooth and keypad interfaces all in a "ruggedized" glass-free package that weighs less than a pound. Best of all, the unique low-power characteristics of electronic paper displays … Read more