tracks

The Do Not Track proposal seems to be causing confusion and frustration among some W3C members charged with approving it.

Once ratified, the DNT policy would require advertisers and other third parties to turn off tracking for Internet users whose browser settings specifically restrict it.

The push for DNT has already created a chasm between advertisers, who naturally want the policy to be as lean as possible, and privacy advocates, who want tough standards.

Browser makers have also been caught in the furor. Firefox, Chrome, Opera, Safari, and Internet Explorer already include DNT settings. But Microsoft has caused waves by … Read more

Ever heard of Google's GPS-tracking app called My Tracks? What about its bucket-list-like service called Schemer? In fact, you may be surprised to know that Google has actually developed several dozen Android apps, many of which you've never heard of. Here, we take a look at four such titles that are all incredibly interesting and can be surprisingly useful.

My Tracks A great tool for outdoors enthusiasts, My Tracks records your path, speed, distance, and even elevation while you walk, run, bike, or do anything else that a GPS signal can follow. Visually, the app is a snoozer, … Read more

The Obama administration will tell federal judges in New Orleans today that warrantless tracking of the location of Americans' mobile devices is perfectly legal.

Federal prosecutors are planning to argue that they should be able to obtain stored records revealing the minute-by-minute movements of mobile users over a 60-day period -- in this case, T-Mobile and MetroPCS customers -- without having to ask a judge to approve a warrant first.

The case highlights how valuable location data is for police, especially when it's tied to devices that millions of people carry with them almost all the time. Records kept … Read more

Sweet! Nestle has randomly put a GPS tracking device into half a dozen chocolate bars sold in the U.K. and Ireland, giving candy connoisseurs a chance to win 10,000 pounds ($16,218) upon discovery.

As Obi-Wan Kenobi would probably say, it is as if millions of British dentists suddenly cried out in terror and were suddenly silenced. … Read more

Editors' note: This is a guest column. See Eric Wheeler's bio below.

Let's start with the good news: Congress won't pass any laws this year to halt the collection of anonymous online user data for ad targeting purposes. But as a consensus on "Do Not Track" continues to elude industry leaders and consumer groups -- to date, the World Wide Web Consortium (W3C) has yet to settle on a definition of what "Do Not Track" even means -- the current DNT chaos suggests that the specter of political action looms ever larger. That … Read more

Apple has built into iOS 6 a new toggle that will let you prevent advertisers from hitting you with targeted ads, but slow implementation of its new Advertising Identifier number means you could still see targeted ads on your iPhone for the foreseeable future.

First reported by 9to5Mac, the Limit Ad Tracking option is designed to prevent advertisers from tracking your behavior on the phone. It's a lot like a phone-based version of Do Not Track, except one that advertisers will be forced to obey since iOS is a proprietary system.

The toggle is available in iOS 6 general … Read more

Search giant Google has included support for the Do Not Track privacy standard in the latest Chrome developer build, released yesterday.

The search giant and browser maker previously said it would implement a solution to help prevent users' actions from being tracked on the Web, and said it would have a solution out for Chrome and its advertising systems "by the end of the year."

Do Not Track is a feature -- slowly making its way to Web browsers -- to help users opt out of tracking cookies and targeted advertisements. But advertisers fear that the privacy setting … Read more

Game developer Majesco's newly released NBA Baller Beats attempts to revive the nearly extinct rhythm video game genre -- and it doesn't involve playing a mock musical instrument, but rather bouncing a ball in front of your television.

To play Baller Beats, you merely need to bounce a basketball (or any similar-shaped ball) to the rhythm of a chosen song. A crescendo of icons float down a virtual track, instructing you to perform up to 20 different moves, such as dribbling the ball with a certain hand, or between legs, or performing a pass fake.

The game also features an eight-player multiplayer mode, as well as various difficulty settings and unlocks. The $59 Baller Beats also includes a real full-size Spalding replica NBA basketball, perfect for losing control of and destroying something breakable in the living room. … Read more

Apache, the most commonly used software to house Web sites, will ignore Microsoft's decision to disable ad-tracking technology by default in Internet Explorer 10.

Microsoft set IE10 and Windows 8 so that, by default, Web sites that observe the Do Not Track (DNT) standard won't track people's behavior. The move was made to "better protect user privacy," the company said.

But protecting user privacy turns out to be a thorny matter in practice -- at least when a standard has to be palatable to advertisers as well as browser makers and people surfing the Web. … Read more