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Be in the know on what's hot and popular

Getting ready for AMA's Hot Topic: Search Engine Marketing conference, which I'm chairing, next month has gotten me thinking about what truly constitutes a "hot topic." Online, folks' interests are fleeting. Remember "the good ol' days" when something was the hot topic for weeks or even months? Now, hot topics can come and pass before you even knew they were hot.

On the upside, the Web has made the tracking and monitoring of what's hot easier than ever before. Wondering what products are taking the world by storm? Can't have your morning … Read more

Most un-Goth item in Hot Topic, coming soon

It's a good thing teenagers are attracted to ironic fashion statements like a moth to light. MusicMarker, purveyor of the too-adorable Tamagotchi-like MusicMarker song-identifying keychain fob, will soon be selling their product at America's one-stop solution for disenchanted suburban youth--Hot Topic.

The MusicMarker helps people identify songs they hear by recording a short audio clip into its memory and then uploading that data to the MusicMarker Web site when it gets plugged into a computer USB port. The data then gets analyzed and (ideally) reveals the song information and where to buy it. A number of people … Read more