Tap Me aims to improve mobile-gaming ads
A start-up has its sights set on improving advertising in mobile games.
The company, called Tap Me, unveiled today an "integration library" for iPhone and iPad app developers. Tap Me's service integrates advertising into different areas of a game. Ads can be placed in power-up opportunities, in-game rewards, and on other types of game content, all with the goal of improving relevance and decreasing annoyances. For example, if an achievement in a respective title is "speed," Tap Me's platform displays an ad for, say, sneakers, when that achievement is earned.
In addition, Tap Me … Read more