When you're faced with someone who wears their cool on their sleeve and knows it, one option is to grasp their hem and genuflect.
Another is to laugh at their bloated self-importance.
This was the attitude adopted by Samsung, as it attempted to drop an insulting firework into Cupertino's trousers, then point and giggle.
Who can ever forget the mockery of Apple-loving baristas, with Samsung begging them to break free?
Given that Samsung has continued to accuse Apple users of being anything from sad to old, you might imagine this strategy worked.
Now, Samsung is admitting that it … Read more