ranking

The blogosphere and Twitter have been abuzz with talk about this article by Shari Thurow, published Thursday on Search Engine Land. The article warns of supposed dangers against the SEO tactic of "PageRank sculpting." Readers are coming away feeling reticent to employ the tactic, fearing retribution from the engines in the form of penalties. The article paints PageRank sculpting as poor usability and black hat. I can't be any more adamant about this: neither is the case.

No disrespect intended to the article's author, but this article is classic FUD (Fear, Uncertainty, and Doubt). "Nobody … Read more

In the process of reviewing a client's Flickr account with my colleague and fellow Searchlight blogger Brian Brown, we noticed that Flickr has recently added nofollow tags to links placed within its Web site. Flickr has been one of the few social-media entities to continue to offer "link juice" from links placed with user-generated content (in this case photo descriptions), making it a viable entity for improving inbound links to a given site.

While it's understandable that Flickr implemented nofollow tags for the exact same reason other social-media sites have--misuse and spamming--it nonetheless marks another step … Read more

With Google's recent crackdown on Web sites the sell PageRank--which really means selling links--a new era has begun for backlink building. In Google's eyes, links coming into a given Web site from external, quality sites increases that site's PageRank, and therefore its standing in the search engine's eyes. Until recently, there were many sites that had quality in Google's eyes (in other words, they had great PageRank) and also sold links. Anyone could get a piece of that good PR for a price.

Google is now actively lowering the PageRank of sites that deal in … Read more

After what felt like a long hibernation period, Google has recently made at least a partial PageRank update of the visible or public PageRank, often referred to as Toolbar PageRank. And boy was it noticed--not so much with the update but with the PageRank drops targeted at sites that were buying and/or selling text links.

A lot has been said already by many who have a much deeper understanding and forecast this event. What I find particularly interesting is how PageRank has become a form of currency, yet who can say what precisely that value is? Of course, I … Read more

If you want to watch a bunch of A-list bloggers and business folks at big-name news sites go a little ape, I recommend observing them when their Google PageRank takes a hit.

According to blogger Andy Beard, a number of high-profile blogs and news sites have had just that happen to them in recent days.

Some examples, according to Beard, include Engadget, which saw its PageRank drop from 7 to 5; Joystiq, from 6 to 4; and SFGate, Forbes.com and WashingtonPost.com, all of which had their PageRank drop from 7 to 5.

What's behind this?

Well, speculation … Read more

Grayboxx is a local recommendations service that's been quietly humming along since 2005. This morning they added 100 cities to the network, bringing the grand total up to 175. Grayboxx takes aggregate customer reviews from all over, and combines them by neighborhood to serve up business recommendations, kind of like what Google has done with its search results. Grayboxx will scour the internet for references to a business (be it tagged photos, or mentions in a blog post), and give that business a certain rank based on its pervasion. However unlike Yelp and Yahoo Local, which are designed and … Read more

CampusRank is a new service for ranking fellow college students, using a variety of yearbook-like categories. The service ties into Facebook, making use of the social network's application programming interface, so users simply log in with their Facebook account to begin voting. CampusRank launched quietly last week, and is making its official live service announcement tomorrow morning. The service is limited to just under 300 college networks, and does not allow private groups or company users.

CampusRank lets users choose from 34 categories to nominate friends for things like "Most Athletic," "Most Friendly," "Best Hair," and so on. And by friends, I mean that CampusRank won't let you nominate people from your school who aren't on your Facebook friends list. You can't even look them up--a major flaw in my opinion. To sort through the people who are your Facebook friends, CampusRank provides a quick list to scroll through. Once someone has been nominated, there's a ranking system where other CampusRank users can rate them on a scale of 1 to 10.

CampusRank is an interesting take on combining social democracy tools and social networks in one space. However, things get mired down by the friends list limitation and by requiring Facebook users to venture off-site to use the service, two things that need to change before the service can really take off. Screenshots after the jump.

Related: Mosoto, HotOrNot

… Read more

Can we just stop with the new Digg-like sites? Please?

I didn't think so. Here's another new social bookmarking tool, fresh from the Silicon Valley NewTech Meetup last night. It's called coRank, and it just went into public beta this week. It's going to be compared to Digg, and it looks a lot like it on the surface--it even offers an optional Digg-like skin--but at its core, it's based on a very different philosophy.

First, here's what's similar: You can see links that other people like and vote them up or down. … Read more