The app business is increasingly banking on the notion that virtual currency in a game could be worth real money--and a lot of it.
In-app purchases, which include virtual cash, weapons, levels, or extra features, are poised to dominate app revenue in the coming years, according to research firm IHS. In-app purchases already accounted for $970 million in sales last year, or 39 percent of the market. By 2015, that figure will grow to $5.6 billion, or 64 percent of the market.
"In 2012, it will become increasingly difficult for app stores and developers to justify charging an … Read more