It's no secret that most companies are not great at PR, or that many people consider PR to be a money pit with questionable returns. But odds are some very simple tweaks can make your efforts much more successful.
Over on The Page Wonders blog, Ray George gives some advice on 3 Things You Can Still Do Better in the world of traditional PR. In addition to better leveraging tactics like contributed articles you have to start thinking beyond the immediate press hits and realize that the conversation shouldn't end.
Here's a bigger idea to chew on … Read more