A majority 64 percent of CEOs are not using social media to engage with the public and other stakeholders, according to a new study from PR firm Weber Shandwick.
Released yesterday, the report "Socializing Your CEO: From (Un)Social to Social" (PDF) looked at the social media presence and activities of CEOs from the world's top 50 companies.
Among those CEOs profiled, 93 percent have been reaching out to people outside their companies in traditional ways. Most have been quoted in news and business publications, while 40 percent have talked to audiences directly at public events.
But … Read more