Just what we need. Another button on the Web. But Chris Lyman, CEO of SendLove.to, believes there is a gaping hole in the feedback market; that Likes and Tweets and Shares and Comment buttons don't do enough to collect opinion and give people feedback on themselves.
We're not insecure enough already?
"Public figures should be insecure," Lyman says. And there is in fact already a business model here: Polls. Lyman wants to to better: "The social Web should be able to deliver in seconds," what existing polling systems, like the Rasmussen presidential poll, do now.
SendLove gives Web surfers the ability to like--and importantly, to dislike--people they're reading about. Users can also comment on the people they are reading about.
What gives SendLove some potential is that commentary on individuals is collected in one place (on each site or blog). So as a site covers a popular figure--say, a politician, celebrity, or sports figure--the readers can see what other people have to say about that person outside of a particular story. You can track how public opinion on a person is trending over time, see how various articles affect the trend, and compare the popularity on the site you're on with the overall Web-wide popularity. It's an interesting and different way to get into discussions about public figures.