Marketer that sued Groupon now targeting Living Social
Blue Calypso, a little-known marketing company, filed suit against Living Social for patent infringement just weeks after accusing Groupon of the same infraction.
The company, which says it provides marketing services for businesses via social media and loyalty rewards services, says Groupon and Living Social has been using its technology.
"As a technology innovator, it is our duty to protect what we have created from illegitimate use," Bill Ogle, CEO of Blue Calypso said in a statement. "The current landscape for social engagement is growing and with that brings interest and need for the platform we developed … Read more