Apple fanboys, I have something for you.
According to data released by Forrester Research on Friday, during 2008 Apple enjoyed a decisive lead in the firm's Customer Experience Index (or CxPi). In short, this means Apple is supposedly the most lovely PC maker in the world, while Dell is the worst.
Forrester conducted its survey in October 2008 by asking 4,564 U.S. consumers about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences. Based on these consumer responses, the firm calculated the CxPi for 113 firms in 12 different industries, including PC makers.
The ratings were compiled based on the answers to the following three questions: How effective was the company at meeting your needs? How easy was it to work with this firm? And how enjoyable were the interactions? Participants selected responses to these queries from a five-point scale. The individual indexes were calculated by taking the percentage of consumers who selected one of the top two points and subtracting from that the percentage of consumers who selected one of the bottom two points.
The research firm concluded in its report that Apple--whose rating is 80 percent, which is 14 points higher than that of the next firm on the list, Gateway--is the only PC vendor that earned a rating of "good"; the rest, including Gateway, Hewlett-Packard, Compaq, and Dell ended up with designations of either "OK" or "Poor." Apple's reported "ease of use" largely helped it take the lead.… Read more