Folks interested in buying movies can either get them at brick-and-mortar stores or online. Now the film studio Twentieth Century Fox is trying a new tack aimed at combining the two, albeit in a convoluted fashion.
Fox has partnered with Taubman Centers, which operates shopping malls across the country, to create virtual storefronts in Taubman's physical shopping malls.
The storefronts are "wallscapes" that feature photos and titles from Fox movies. Users can scan a QR code found on the wall using iPhone or Android phones that will direct them online to finalize their purchase. After that, the … Read more