LAS VEGAS--Personal fitness company Fitbit has just jumped further into the wearable tech market. The company unveiled its $99.95 Fitbit Flex device, an activity tracker designed to be worn all day and monitor movement, sleep, and calories burned.
Design The Flex is similar to other competing products in the growing personal fitness category such as the Nike FuelBand, and Jawbone Up. Built to be worn all day long, the appropriately named Flex is a soft bracelet encased in a rubbery skin. The idea is that it's malleable enough to stay firmly wrapped around your wrist but be comfortable … Read more