Yesterday I suggested two things. (Well, here anyway.)
That McDonalds sometimes make better ads than bugers and that it seems display advertising online isn't quite the big money souffle you might think.
Today, I discover that a wonderful McDonalds billboard last night won a Gold Lion at the Cannes Advertising Festival.
And that the Washington Post published an article suggesting big brands are not embracing display ads online.
The article attributes the lack of hefty cash being invested online to three factors: the reluctance of big brands that have been around a long time to experiment with something new; … Read more