You might think Phil Libin is a little crazy. Several months ago, the CEO of Evernote was sitting down with a pack of Post-its, slowly peeling away one piece of paper at a time from the gradually shrinking stack, repetitively.
He was in awe, studying the adhesive on each brightly colored note. "You should try it. There are millions beads of glue on the back of each of them," he told me.