Google tries, tries again with online shopping
Amazon may not exactly be quaking quite yet, but Google is taking another stab at revamping its lackluster online-shopping business by forging closer commercial links with online merchants and improving its product-related search function.
The Web giant rolled out a new initiative today that renames its fornerly uninspiring "Google Product Search" service as "Google Shopping" while also changing the ground rules:
First, by requiring merchants to pay for listings (Google calls them "product-listing ads") that were formerly free; Second, by inserting these paid product placements into general search results more obviously and with bigger … Read more