Foursquare gives merchants new tool to talk to loyal customers
A little more than a month after Foursquare gave its users a redesigned interface, the location-based social network has unveiled a new way for merchants to communicate with customers in real time.
The new feature, called Local Updates, began rolling out today, providing what is essentially a status update for the nearly 1 million merchants who have claimed venues on the social service. The free-to-use service allows merchants to post text messages, special promotions, and photos to the Foursquare activity feeds of loyal patrons who are in the vicinity.
"The best part is there's no extra work for … Read more