Apple employees are often accused of excessive reverence for the brand and even for themselves.
They are said to distort reality, as if it is one more element to be merely designed and presented.
But news reaches me that there might be an inner core of magical, revolutionary realism that permeates the walls of Cupertino.
For, as The New York Times' Nick Bilton tweeted on Friday, the gold iPhone 5S, from its very inception, had an extremely down-to-earth nickname at home.
No, it's wasn't known as "The Fifth Wonder of the Telephonic World." Nor was it … Read more