Traditional Media

Minisodes: For those who find 30-minute sitcoms too deep and drawn out

The average half hour sitcom runs about 22 minutes, but for some people that's simply too long. Most successful web videos average between 2 and 5 minutes, and the folks at Sony Pictures Television have found a new way to deliver classic television to this shortened-attention-span set. As highlighted in a recent story by CNN, The The Minisode Network is presented on Myspace and offers a swath of retro television episodes that have been carefully edited down to five minutes in an effort to update the old shows for the post millennium web format.

The network offers a variety of programming from Dilbert to Diff'rent Strokes, but is something lost in translation as the video editors slice and dice everything from the original that is considered not essential? Are these mostly ancient sitcoms even worth watching today in either form? While I can't be certain whether it's a result of the hack jobs or the dated material, most of the mini-episodes I watched felt incomplete and not really worth watching. The editing was clean and seamless, but the stories lacked any real development (something that's already a problem with the sitcom genre). The jokes were still there and the punchlines were also kept intact, but the timing was wrong and the humor was all but lost on me.

Presidential hopefuls to debate with the aid of CNN and YouTube

When I first heard that CNN had partnered with YouTube for two upcoming presedential debates I was intrigued. For the first time in history, on July 23 at 4:00 p.m. (PDT), the general public will have a chance to ask a question to the man (or woman) who might become the next president of the United States.

But what does this approach really mean to the future of U.S. politics? As a recent article on CNN points out, while the questions may come from the public, the news agency is still making the choice of which questions will actually be asked. Does this approach really democratize the debates or is it simply a chance for a few lucky individuals to have a chance to be on national television? According to Joshua Levy at TechPresident.com, "There are two parts to opening up a platform like these debates to the community: 1) Let individuals participate in unprecedented ways, (and) 2) Give up control of the voting to the community."

Sony goes snap Crackle and pop

Online video is all the rage and everyone wants in on the action. One year ago Sony acquired Grouper for $65 million dollars and today that enterprise is known as Crackle. In an effort to distinguish itself from the crowded competition, Crackle has chosen to dangle fame in front of would be producers young faces. Given that the elusive hope of fame has fueled a pilgrimage to Hollywood for close to 100 years, such tantalizing promises will likely deliver the goods.

In order to ensure that the lure of fame resonates with Crackle's audience the company is currently offering three contests that will likely advance the careers of the lucky winners.The High Wirecontest will allow the funniest individual a chance to perform at the IMPROV. The Shorts contest offers a $15,000 purse and the winner an opportunity to pitch his or her best idea to Columbia Pictures. Finally, the Wet Paint contest winner is open to aspiring animators and also comes with a $15,000 cash prize as well as a trip to the Sony Pictures Animation Studios. Participants should expect a rotating array of enticing contests.

The end of the daily paper?

Every day on my way to work, I pick up the three free daily newspapers that are distributed in San Francisco, and once a week I grab the two (also free weeklies). Even though I can get the San Francisco Chronicle for a quarter at the BART station, it's the rare occasion when I actually decide to plunk down the twenty-five cents. Instead, I usually surf SF Gate and skim the online version of the publication. As Jon Fine at Business Week points out, I'm not the only one.Killing printrequires acknowledging not just that the old mode is dead but also that the future means less revenue and shrunken staffs. This is why it makes sense soonest at a money-losing newspaper already grappling with those realities, and one in a major city that generates enough local ad dollars to support a sizable online business.

On paper, San Francisco is perfect: a Web-centric town, a cash-drain daily, and private ownership. Which does not mean this will happen. San Francisco is the ancestral home of the Hearst empire, the birthplace of William Randolph Hearst and the town where he ran his first paper. It could be hard for Hearst to consider the move on those grounds alone. (In Asher's deposition, though, he said Hearst briefly considered selling the Chronicle in 2005.)He goes on to explain that the Chronicle has 265,000 subscribers, and though that number isn't massive, it's important to keep in mind that there are less than 800,000 people in San Francisco so quite a few people still rely on that daily paper coming to their door. Beyond the old-fashion appeal to the printed word, San Francisco is a city filled with commuters, like me, who rely on public transportation and seize that opportunity to read their daily paper. Perhaps municipal wi-fi and better mobile browsers will lead to commuters surfing instead of thumbing through the paper, but as I look around I see far more papers than Palm's and don't expect things to change anytime soon.

Associated Content's questionable associations

I was quite intrigued this morning when I read Elinor Mills recent article Pay-for-blogging raises questions on news.com. In essence, Mills story examines whether or not Associated Content exists to harvest adsense dollars like so many spam factories out there, or whether it is simply an open publishing forum married to a sustainable business model. As Mills explains: The company asks bloggers to write on the subjects of their choosing and accepts text, video and audio. Contributors can be paid based on the quality of the article and keyword optimization.

In most ways, Associated Content's methods seem fitting for any typical Web site--do your best to get play on Google search results and make money off its advertising. In fact, Associated Content is hardly the only company churning out content to match with Google ads. The success of Google's AdSense program, which matches ads with content on Web sites, and the growth of blogging applications have led to the emergence of pay-for-blogging companies that help match willing writers with sites that want content. Mills continues by explaining that the reason people have been critical of the company revolves around the quality of the material generated. Some of these critics do appear to have valid concerns; Danny Sullivan at search engine land explains that the site isn't quite in-line with Google guidelines despite the fact that the site is co-founded by Tim Armstrong who sits on Google's board, and Kate Kaye is concerned with the various companies that Associated Content has partnered with.… Read more

Current terms for Current.TV are new and improved

Before YouTube became ubiquitious, and long before they were snatched up by Google, Vice President Al Gore launched his own experiment to democratize television: Current TV. Initially introduced to the public with a series of gatherings at bars and colleges as INdTV, the moniker Current TV was announced with great fan-fare in April of 2005 prior to the station's premiere that August. Although initial reviews of the station were luke-warm at best, it was their initial submission terms that led many of us video creators to stick to other distribution avenues. The good news is that Current TV now … Read more

Lay offs at the Mercury News

With Bush's pardon commutation of Scooter Libby's 30 month prison sentence dominating the news this morning, the San Jose Mercury News published an article announcing 31 lay offs from their newsroom. This news, along with 15 recent volunteer resignations brings The Mercury's fleet of reporters down to 200 which according to the article is about half of what it was in 2000. Of course, this news shouldn't come as too much of a surprise as newspapers across the country have been feeling the heat for some time and many have resorted to lay offs in an effort to balance their declining budgets.

So why is it that print newspapers are faltering in recent years? Is it because of the rise of online journalists and bloggers or is it because American's have grown hypersensitive about paper waste and have decided it is no longer responsible to read a daily newspaper? Has Al Gore's An Inconvenient Truth had that much of an impact? Somehow I doubt it.

Google strikes Sicko in ploy for pharmie funds

Lauren Turner is a blogger. Unlike many bloggers out there, she does not blog for herself, she blogs for her employer. As a writer for the Google Health Advertising Blog, Ms. Turner decided to make a post about her reaction to Michael Moore's latest film Sicko. In her recent post, Does negative press make you Sicko, Turner criticizes the new film arguing that, "Moore attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst. Moore's film portrays the industry as money and marketing driven, and fails to show healthcare's interest in patient well-being and care." Given what I know about Moore's approach to film making, I'm inclined to think that this is somewhat on point, but I've yet to check out the film, and I suspect Turner hasn't either.

It's true that Michael Moore uses specific examples to paint a broader picture, and it's true that he only includes evidence that supports his thesis, but these were the exact instructions given to me by my high school English teacher when I was taught how to write an essay. Turner, being the good corporate blogger goes on to explain how Google advertising can help these poor little health insurance companies "get the facts" out and better manage their reputations against the publics perception that these companies value profits over patients.

A four hour flu at the Wall Street Journal?

Every morning reporters from across the country file into work at their local office of the Wall Street Journal and begin the task of tracking leads, writing copy, and sorting through the plethora of press releases that came in the night before. This morning was a different story. According to a recent post on Poynter, the news staff at the Journal took part in a sick-out in protest over recent contract disputes and the threat of Dow Jones being sold to the highest bidder.

It's unclear whether the strike will have any impact at the journal, and it seems … Read more

Low Power Radio Bill Introduced in Congress

Early this morning, Free Press announced the introduction of a new bill in both the House and Senate that would remedy legislation from 2000 which prevented low power FM stations from obtaining licensing in major media markets. The Local Community Radio Act of 2007 has achieved bi-partisan support and is sponsored by Reps. Mike Doyle (D-Penn.) and Lee Terry (R-Neb.) in the House, and Sens. Maria Cantwell (D-Wash.) and John McCain (R-Ariz.) in the Senate.

With media consolidation at an all-time high and Clear Channel dominating the airwaves, the vital role of local radio programming is being eroded away. Five years ago a train derailed in Minot, North Dakota and thousands of gallons of dangerous chemicals were released into the environment; many people were injured and one person died. The commercial radio stations in the area were all owned by Clear Channel and none of them carried any advisories about the disaster. Low powered FM stations will ensure that local information will be readily accessible amongst a landscape of national stations.