NEW YORK--Apple hopes to grow its market share with an increasingly aggressive retail strategy that includes opening bigger stores in more locations.
At a media preview of its fourth store here, which is located on the Upper West Side, Ron Johnson, Apple's senior vice president of retail, said Apple's retail strategy is all about getting consumers to switch from PCs to Macs.
"Our Apple stores are a magnet for switchers," he said. "About half the people who come into our retail locations are first-time Mac buyers."
Johnson said that Apple's Genius Bar, which … Read more
Corporations can be heinous places. All day, people wander around, playing politics like so many Lindsay Lohans in "Mean Girls."
So today, one wonders just what machinations are being endured by Simon Aldous, the Microsoft Partner Group manager who was Wednesday quoted by PCR as suggesting that Windows 7 was rather inspired by the simplicity of the Mac OS. Indeed, Aldous declared that Microsoft's new operating system was designed to "create a Mac look."
Sometimes you take a wrong turning in life and, Wednesday, a slight concussion led my eyes to fall upon the pages of PCR.
It is a little more intelligent than my normal reading matter, but I am very grateful for its interview with Simon Aldous, Microsoft's partner group manager.
He was quoted, for example, as saying: "One of the things that people say an awful lot about the Apple Mac is that the OS is fantastic, that it's very graphical and easy to use."
You're waiting for the punchline, right? You know, the one about … Read more
Google plans to release a Mac beta of Chrome in early December, judging by some chatter on a mailing list for the browser.
Chrome 4.0 is available today as a beta version for Windows but only as a rougher developer-preview version on Linux and Mac OS X. The standout feature of the new version is customization through extensions, a technology that long has been a core asset of another open-source browser, Firefox.
Google has been moving to a new extensions presentation technology called Browser Actions that let people interact with extensions through a small button toward the upper right … Read more