Google just concluded a press conference call regarding its new social widget strategy, Google Friend Connect (see "Google brings Friend Connect to the masses"). I was on the call and live-blogged it. See the live blog in the window below.
Caroline McCarthy is working on a follow-up post looking at where Friend Connect fits in an increasingly crowded market of social aggregation plays.
See also:Facebook to open the gates with 'Facebook Connect' MySpace announces 'Data Availability' project with Yahoo, eBay, Photobucket, Twitter