Can Activision Blizzard compete with EA for mindshare?
I woke up this morning to news that France's Vivendi has agreed to buy a controlling interest in Activision, perhaps creating the world's-largest independent video game company.
The new entity will be known as Activision Blizzard--a suitable name based on the fact that Activision has the best-known video game brand in the new company, but that Vivendi's Blizzard Entertainment unit also produces World of Warcraft, one of the most successful massively multiplayer online games of all time.
But what is not clear is whether the new company will be able to achieve something that is clearly part … Read more