It's clear that the sorry state of the economy will have some negative business effects. Enterprise purchasing decisions seem to be slowing down, but on a positive note consumption of the internet and video games seem to be on the rise--which means advertising should be able to weather the storm.
IAB announced today that internet advertising is up 15.2% to $11.5 billion for the first half of 2008 versus the same period in 2007.
Of course that was before the economic meltdown.
Jeremy Liew wrote that we are in an advertising recession and that advertisers will stick to what they know, which means trusted ad networks and direct response marketering. I would also suggest that "actionable" advertising such as rewards and coupons will become more appealing as marketers can better refine the targets and the actions they take.
On the other hand, Matthew Ingraham found that "many marketers believe that online advertising has actually been benefiting from the economic uncertainty, as advertisers look at the Web as more measurable and effective." And Svetlana Gladkova at Profy found that advertising was actually pretty healthy during the Great Depression. … Read more