Social-ad firm Appssavvy raises $3.1 million
Appssavvy, a start-up that connects advertisers looking for "social media" campaigns with developers and firms that will build widgets for them or get their ads on existing apps, announced on Tuesday that it has raised $3.1 million in Series A venture funding. The round was led by True Ventures, with previous investor Scott Kurnit, founder of About.com, also participating.
Earlier this month, Appssavvy struck a deal with NBC Universal, making it "the exclusive advertising-sales team for the NBC News iCue social-media application."
"Social media has the potential to connect marketers with consumers in … Read more