Facebook, the largest photo-sharing site (and social network), announced today that it's buying Instagram, the wildly popular mobile photo-sharing app for smartphones. Quick analysis pegs this as a very strong tactical and strategic move for Facebook.
The key win for Facebook here is mobile engagement. Instagram has rocketed to 30 million users in under two years. Facebook has had a mobile app for years but it doesn't have the user love that Instagram does. By acquiring the best-of-breed mobile app -- at least in terms of audience development -- Facebook both takes out a future competitor and grows … Read more