Time Warner's AOL has acquired Sphere, a start-up whose technology beefs up Web pages with links to articles, blog posts, and other related content, the company said Monday night.
Sphere will operate as a wholly owned subsidiary of AOL, the company said in a statement, part of the programming division led by Executive Vice President Bill Wilson. AOL--along with Newsweek, Time, Reuters, GigaOM, The Wall Street Journal, and other sites--already was a Sphere partner.
Terms of the deal weren't disclosed.
The acquisition will help AOL provide readers with relevant content and distribute AOL content across Sphere's publisher … Read more