In one of the oddest public-relations efforts to emerge in recent memory, Panasonic is rallying behind the cause of bunny neutering--yes, bunny neutering--to promote its Oxyride Extreme Power batteries.
"When you think bunnies and batteries, you picture a bunny with a drum," reads the Panasonic e-mail pitch for the company's new "Neuter your Bunny" campaign. "Those days are over. Panasonic's Oxyride Extreme Power batteries significantly outperform Energizer Max and its alkaline companions in digital cameras."
In celebration of this performance milestone (stick with us for a moment here), Panasonic is kicking off … Read more